EASTON FOUNDATION IN THE NEWS

Florida Sports Foundation awards Easton Gator Cup Best Mid-Market Event of the Year for 2016

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The Florida Sports Foundation (FSF), the state’s leading sports promotion and development organization, presented six awards to recognize Florida communities and sports commissions for their outstanding efforts in sports tourism in the State of Florida.  The events were awarded or held between April 1, 2016 and April 15, 2017.

Mid-Market Event of the Year:  Easton Gator Cup, Newberry, Gainesville Sports Commission.

While this is an annual local created event, what made the 2016 event special was winning the bid to host the USA Olympic Team Trials as the last chance for men and women to qualify in the US to go to the 2016 Olympics in Rio.   During the Olympic Trials the top 8 men and women were eliminated down to the top 4, a 3 person team with one alternate archer.  This was not only great marketing for the local community but also for the State of Florida to host an Olympic Qualifier before Rio.  Over 600 people attended the five-day Gator Cup Tournament and Olympic Team Trial.  Over 80% of participants were from out-of-state and over 95% of participants were from out-of county with 38 states represented and archers from Canada, Trinidad and Bermuda.  1,138 room nights were produced with over $175,000 direct hotel impact and a direct Economic impact of $452,067.

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