PILLA LAUNCHES CAMPAIGN, BE A CHAMPION FOR EYE HEALTH
The importance of protecting an archer’s eyes from the damaging effects of the sun cannot be overstated. Pilla recognizes this fact and has created a campaign to educate archers and provide an affordable solution. Every Pilla lens formulation is treated with a specific dye to completely block 100% of the sun’s harmful UV rays and removes UV light to a true 400nm level. True UV 400 protection is very important in reducing the chances of developing macular degeneration, a disease that destroys the sharp, central vision used to perform such daily tasks as reading and driving.
The Mask lenses provide the same uncompromising quality and clarity that all of Pilla’s lenses offer. Being engineering by ZEISS, the world’s leader in optics, they are the finest high definition lenses in the world. The state-of-the-art anti-reflective coating means that the archer never has to worry about glare, the “optically perfect” quality of the lenses provide over twice the clarity of the average sunglass, and the various filtrations allow the archer to customize their field of view depending on the light conditions. The revolutionary frameless Mask system offers a featherweight feeling and, with no frame and no nosepiece, the archer has complete unobstructed visual sight and target reference. All of this means that the archer can now protect their eyes with the best lenses on the market while, at the same time, improving their sight picture and overall performance.
The all-new “Be a Champion for Eye Health” campaign is offering the Mask lens at a special price of $129, lowered by over 50% from the current and original $269 price point. Pilla is offering this special pricing as a way to introduce archers to a high performance tool that protects their eyes while providing them with a performance advantage. Archers will also have the opportunity to trade in the Mask lens for a full $129 credit when they are ready to upgrade to a professional model 2-lens kit. Anyone is eligible for this offer and is encouraged to contact Erika Jones at firstname.lastname@example.org for further details.